[22/22]Azrieli Smart
A learning sub-brand that’s unmistakably Azrieli.
Branding · Sub-brand logo & identity
The visual identity for Azrieli Smart, a learning program and digital platform for Azrieli Group employees. The challenge: a sub-brand that feels innovative and technology-driven, yet is immediately recognizable as part of the Azrieli Group.
The logo draws on the parent brand’s geometric language, palette, and principles, reinterpreting them as a contemporary symbol of knowledge, collaboration, connectivity, and continuous learning. It works across the learning platform, mobile app, internal communications, and promotional materials.
Challenge
Create a modern learning brand while staying true to the Azrieli identity.
Concept
Inspired by the original logo’s geometric shapes and colors, symbolizing learning, collaboration, and innovation.
Solution
A flexible identity for the learning program, mobile app, internal communications, and branded materials.
